9.25.18: a rebel alliance of quality content
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lulu partners with intrepid media
this is what intrepid media is built for
by joe procopio (@jproco)

World Domination!

Maybe that's a little too much.

Massive outright dominance of the secondary publishing market?

You bet!

Celebrate with me. Today marks the official launch of the partnership between Intrepid Media and Lulu. Help us welcome them by going to lulu.intrepidmedia.com and registering with them. Then, if you have it in you, write a blockbuster novel or a hands-on guide to getting rich or your memoirs and then publish it and sell a million copies. It won't cost you a thing. This is why we love Lulu. They put world domination within reach.

Lulu.com is the premiere marketplace for digital content on the Internet. Founded by Bob Young (who you may know from having some success with a little company called Red Hat), Lulu allows anyone, for free, to upload, create, publish and sell their books via the web. You write it. You tweak it. You own it. They provide the storefront, print and bind the books, take and fulfill the orders, and help you with the marketing and promotion. Did I say "free"? The whole thing is free, you get paid when someone buys your book. Not only this, but they do Amazon and other web-based booksellers, and they do Kindle and other eBooks.

And when I say that they help with marketing and promotion, one of the ways that they do that is us.

Which is exactly what Intrepid Media is built for.

The Empire Of You

Intrepid Media has always been about the creative and business interests of the writer. We don't limit ourselves to writing (we have musicians, filmmakers, etc.), but that's always been our sweet spot. The very reason we started this whole endeavor was because not enough brilliant writers had enough outlets to show off their brilliance. Furthermore, not enough writers who could have been brilliant had enough means by which to develop their brilliance. Sure, there's your better conferences and classes, those that don't happen at the Motel 6, but even then you're reaching a dozen, maybe twenty people, and most of them are just waiting for their turn.

Enter the Interweb! Now you're reaching thousands, maybe millions of people. And they don't want you to critique their novella, they just want to be entertained.

Which is exactly what Intrepid Media is built for.

Now You've Got An Endgame

When you're done making people laugh and making people think, and you're ready to go to that next level, we'll walk you over to Lulu. We'll give you the advice, the motivation, the breakdown of how to get it done from people who have done it. 99.99% of people who call themselves writers never complete a book. We're here to slice off as many of those nines as we can.

I know what you're thinking. Do we believe that anyone can now just slap some content together, throw a cover on it, call it a book, and go on to untold Hemingwayesque fame and fortune right down to the tequila and the bullfights?

Absolutely we don't.

Oddly enough, in order to be successful selling books, even in this wonderful technological era, you still have to know how to write. Not just the mechanical and the grammatical (although that's important), but you have to know how to write what people want to read. You have to entertain. You have to have timing. You have to instill the desire in the reader to get past that third sentence.

Which is exactly what Intrepid Media is built for.

We provide the tools, you do the trial and error. We tally the reads, discussions, critiques, and fans, you figure out what works and what doesn't. You get your game up to speed, all the while developing ideas and creating content - THEN you slap it together and you've got yourself a book.

You're Published. Now What?

When your book is published, we'll help with the marketing and promotion. There's no email lists, no classified ads, no selling anything bought or processed, or buying anything sold or processed, or processing anything sold, bought, or processed, just writing.

It's a promotional strategy we employed when we started publishing our own books. When we released We Are All Adequite and as we rev up the hype machine for the 2008 version, we discovered that each column that made up the collection was a promotional piece in itself. It takes fifteen minutes to read a column, and if you dig it, chances are you'll dig the book.

It's Like Radio for Writers.

Recording artists market their brand and their product (albums, tours, merchandise) via singles delivered over the web. Intrepid Media allows writers to market their brand and their product (books, appearances, merchandise) via columns delivered over the web.

And this isn't just for Lulu authors, of which there are thousands and thousands, but for anyone with the desire to become one of those writers who puts something out there for others to read.

Join up with us, write a column, post a column, put a link to your book in your profile or your bio. Then instead of trying to get people to buy your book, you're trying to get people to read your stuff.

Which is exactly... why you write in the first place.


So Why Now?

Good question. Help yourself to a free month of Intrepid Premium.

See, Lulu already has tons of authors and some of them have written books that have sold vast amounts, making said writers just as successful as many writers in the traditional publishing game. Not that we're against the traditional route, that's great, but the self-publishing industry has become a legitimate and thriving market over the last several years, and it's out there for anyone and everyone.

Like iTunes boosted the music industry, we want to boost the book industry. Dominate? Someday.

But for right now, boost is fine.


Joe Procopio trades in pop culture and tech culture, allowing him to poke fun at so many things. He's written for a number of online and offline publications from the late, lamented Smug to the fancy-pants Chicago Tribune and also for television. He's a novelist, a shredder, a joker, and a family man. Scoff at joeprocopio.com or follow on Twitter @jproco.

more about joe procopio


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margot lester
6.9.09 @ 8:17a

Righteous news, Joe! Congrats.

allison procopio
6.9.09 @ 9:34a

You rock- as a writer, a business man, a husband and dad. We're so proud of you!

tracey kelley
6.9.09 @ 1:01p

And so it begins. Congratulations!

adam kraemer
6.9.09 @ 6:13p

Was that a Professor Frink reference, Joe?

dr. jay gross
6.10.09 @ 10:35a

Joe and writers/readers in cyberspace, please wake up and smell the roses. The time consuming, tedious and painful production of a book is bad enough, but the shrinking audience of readers is growing geometrically. There is a generational split....those under 35 hardly know how to read and those over that age are lost in the haze of old technology and stubborn resistance to change, inovation and the futuristic vision of survival. Find a way to change prose into streaming video and you have a chance.


joe procopio
6.10.09 @ 10:47a

Don't you mean smell the lilies?

Thanks for the kind words, including those over email, facebook, and the like. This partnership is a step, and I believe a step in the right direction. And it could not have happened with the commitment, in some cases almost 10 years of commitment, from our members and our staff of wickedly talented writers.

Also THANKS TO LULU and all the awesome people over there, including, but not limited to, Jeff, Rob, Harish, Gail, and Bob.

jael mchenry
6.10.09 @ 11:17a

Woo! Huzzah! And all that other YAYness!

Jay, I think there's room in this world for great books AND great streaming video. With the exception of newspapers new media is not killing old media, it's supplementing it.

If those under 35 hardly know how to read, why have they bought millions of copies of the Twilight series? It wasn't for doorstops.

sandra thompson
6.14.09 @ 6:42p

I just critiqued this column and mistakenly checked "poor." I meant to check excellent. Disregard the only "poor" you got. Thanks.

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