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the emperor is naked
marketingsmack continues
by jack perez

So, my son is at the age now where the barrage of more difficult, nuance-filled, questions is popping up. Curiosity of the subtle is beginning to tax my creative capacity to deliver explanations. It’s innocent enough, a fairy tale – one of Andersen’s most popular about an emperor who unwittingly hires two swindlers to create a new suit of clothes for him. And, while my son is still too young to truly ‘get’ the full power of the metaphor, he is starting to question and wonder why no one was brave enough to save the duped, exposed emperor.

The recession is over, according to the experts – (i.e. economists). In a recent Newsweek article, the New York University economist Nouriel Roubini predicts the recovery will feel like a recession at about 1 percent growth over the next few years. The real sting - where most of us our ‘taking it’ - the unemployment rate, now at 9.8%, continues to rise. The supposed stimulus period has had little effect on actual job creation and I think that the grand ‘good-news-only’ marketing claims of over one million jobs created or saved are actually going to tick people off. While clearly high on the Disruptive ConversationTM scale of impact not quite meeting the evidence-based marketing criteria, if you ask me.

As the Market Builder for Summit, I spend a great deal of time networking and making connections. I am not exaggerating when I say that a –what I deem to be significant percentage of my network – has at some point in time in the last year to year and a half sent me an email requesting my assistance in their new job search. Sad to report I have had a couple of those people send out more than one of those types of emails over the course of that same time period.

Are we, as a collective unconscious, allowing the emperor to run around indecently? I have orchestrated several networking lunches. These fabulous opportunities to sit across the table from five other professionals over lunch and in an informal, more intimate setting, get to know one another. Everyone is looking for the same thing—the addition of a client, a new job, a contracting opportunity—but at the same time smiling optimistically and not acknowledging the cold breeze that pierces through the magical threadless suit.

What are your thoughts? What are you looking for?

It would be great if we could all just acknowledge the big, lumbering elephant in the middle of the room. It may not make us any wealthier but just might give us all a sense of partnership as we wade through these troubled times.


Jack is a business owner, martial artist, mother of a rock star son and an intensity junkie. Jack's company, Summit Strategy Partners aligns marketing strategies to meet coroporate objectives. While this may not sound sexy - it is. What's sexier than success?

more about jack perez


forrest from the trees
marketingsmack continues
by jack perez
topic: general
published: 7.16.09

a different sort of naked lunch
marketingsmack continues
by jack perez
topic: general
published: 7.20.09


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