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winning lottery slightly better than breaking neck
additional marketingsmack
by jack perez

A few weeks ago NPR's 'Talk of the Nation' ran a show highlighting that those who survive rounds of layoffs at companies suffer more long-term anxiety and depression and fare worse from a career advancement perspective, if finally laid-off late in the game. Really? Going to work every day, collecting a pay check and keeping the creditors at bay is WORSE than unemployment?

The theory has merit.

I poked around a little and discovered back in March, Time ran an article espousing the same theory - that staying in an environment of uncertainty for long periods of time is what really causes us to downward spiral.

Of course, not all of us.

Somehow entrepreneurs (whack-jobs) and women (be careful) tend to fare better. Each somehow handles the additional levels of uncertainty in a more graceful manner. Apparently, women are just grateful to be employed - secure or not. Sad statement, isnt it?

So, whether you are one of the currently un- or under-employed or waiting around nervously wondering if 'You're Next', there is another theory that aligns with one of my life mantras: It's not what happens to you; it's what you do about what happens to you that matters.

Jonathan Haidt, a professor of psychology at the University of Virginia, discusses the opposing case studies of winning the lottery and becoming paralyzed. "It's better to win the lottery than to break your neck, but not by as much as you'd think" he states in his book The Happiness Hypothesis. Turns out long-term, both sets of people show that whether or not they were millionaires or paraplegics they eventually regressed to their baseline of happiness - once the period of change ended.

What in the world could I be talking about?

In the midst of all of this economic turmoil what is it that we need to glean and be ok with? If you're one of the luck/unlucky - you pick - to be still employed; relax, be grateful, stop with the guilt and keep it up. If you're the other kind- well, the advice isn't any different, is it?

I am still hoping to cope with the tumultuous crazy changes that come with lottery winning versus the other not-so-pleasant option; but I get that at the end of it all lies choice.


Jack is a business owner, martial artist, mother of a rock star son and an intensity junkie. Jack's company, Summit Strategy Partners aligns marketing strategies to meet coroporate objectives. While this may not sound sexy - it is. What's sexier than success?

more about jack perez


can you camouflage a tiger?
additional marketingsmack
by jack perez
topic: general
published: 12.16.09

a different sort of naked lunch
marketingsmack continues
by jack perez
topic: general
published: 7.20.09


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